Adding to the customer experience

Thomas Newman is a producer who made the music to many films including Shawshank Redemption and American Beauty. He takes a scene and totally transforms the experience of the audience with his music. 

I can’t imagine watching any of these movies without his work. The music sets the tone and adds so much to each scene. He has a special gift of telling a story with his work. 

When we are building reports and dashboards to share with our audience, how can we elevate this experience? What are some things we can learn from Thomas Newman and his work? The story telling and attention to detail when it comes to customer experience. 

Next time you go to publish something, take a second to think through how your customer will consume your content – ask how you can enhance that experience. 

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